Collecting Data
How data is collected
- 
Interviews 
- 
Observations The scientists use a lot of observations. 
- 
Forms 
- 
Questionnaires 
- 
Surveys 
- 
Cookies It's widely used on the Internet. 
Considerations
- 
How data will be collected 
- 
Choose data sources - 
First-party data: This is data collected by an individual or group using their own resources. 
- 
Second-party data: The data collected by a group directly from its audience and then sold. 
- 
Third-party data: The data collected from outside sources who did not collect it directly. 
 
- 
- 
Decide what data to use If you needed an answer immediately, you'd have to use historical data, which is data that already exists. 
- 
How much data to collect - 
A population refers to all possible data values in a certain data set. 
- 
A sample is a part of a population that is representative of the population. 
 
- 
- 
Select the right data type 
- 
determine the time frame 
